Thank you so much for just being here.

My name is Holly and I am the owner and designer behind Raising Reign the label.  I am a Mama to
2 little boys, Reign + Dash and we live on the beautiful Sunshine Coast, QLD, Australia. Some of you might even already know me a little from my boys Instagram @reign.and.dash. 

I am so excited to be sharing this little dream of mine with you and I can not thank you enough for the support. The simple fact you are even reading this right now makes my heart happy. I have always known my soul was yearning for a creative outlet and for years I spoke of wanting to get into design but it just never aligned. As a new mama with Reign I felt completely lost and blessed all at the same time, I didn’t recognise myself physically, emotionally or in any way really and its started to really effect me. The idea to start a journey of finding myself again begun because there was no way I could just continue feeling this way, I turned to Insta and created an account @raising._.reign to try sharing photo and video content I created as this felt like a creative outlet for me and I enjoyed sharing my journey to finding the new mama version of Holly, whatever she looked like.

Fast forward through the surprise pregnancy with Baby No. 2 and Baby Dash is now here and I realise this maternity leave is my chance to finally focus some energy and time on creating something even more exciting to me, inspired by my love for design, fashion and all the gorgeous brands I have loved for my two. I have been pouring so much love into every single design and now I am sharing them. Now here I am, writing to you to tell you how excited I am that you are apart of this journey with me. I hope the designs speak for themselves and show how much I loved creating them.

I also just want to take this opportunity to say that for any parents experiencing something similar to feeling lost or just not recognising the person they see in the mirror right now my emails and texts are always open, please feel free to reach out for a chat. I look forward to sharing my journey with anyone and everyone willing to follow along.

So much love

H. Xx